Gobierno de Balcázar deja sin efecto el uso de la frase “El Perú a toda máquina” impulsada por José Jerí

Este resumen es generado por inteligencia artificial y revisado por la redacción.

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La Presidencia del Consejo de Ministros (PCM) dejó sin efecto la resolución que establecía como política obligatoria de comunicación el uso del logo y la frase “¡El Perú a toda máquina!” en toda la publicidad institucional del Poder Ejecutivo.

La Presidencia del Consejo de Ministros (PCM) dejó sin efecto la resolución que establecía como política obligatoria de comunicación el uso del logo y la frase “¡El Perú a toda máquina!” en toda la publicidad institucional del Poder Ejecutivo.

Mediante la Resolución Ministerial N.° 056-2026-PCM, publicada este 27 de febrero y firmada por la presidenta del Consejo de Ministros, Denisse Miralles, se derogó la R.M. N.° 366-2025-PCM, que había dispuesto el uso obligatorio de ese eslogan en campañas informativas y comunicaciones sobre servicios estatales.

La frase “¡El Perú a toda máquina!” fue adoptada como parte de la política de comunicación social en la gestión del ahora exmandatario censurado José Jerí y debía ser utilizada por todas las entidades en su publicidad oficial.

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La se sustentaba en las funciones de la Secretaría de Comunicación Social, órgano responsable de coordinar e implementar la política comunicacional del Gobierno.

Sin embargo, un informe actual de dicha secretaría recomendó dejar sin efecto la disposición debido a que en los próximos días se instalará un nuevo gobierno que definirá su propia política de gestión y sus líneas prioritarias de comunicación.

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